Richard Rosen for Forbes Technology Council
I highly encourage business marketers to engage their customers—or at least allow the company to be engaged by their customers—via text messaging. What do I mean by this? The phones used by your sales and support teams should be able to receive SMS, meaning that you should allow your customer to engage with your sales and support teams by SMS.
The business consulting firm Gartner recently reported that SMS open rates are as high as 98%, while response rates were reported at 45%. Email trails far behind with a 20% open rate and a much lower 6% response rate.
Digital channels are accelerating.