LOS ANGELES & SAN FRANCISCO–(BUSINESS WIRE)–FastCall411 was one of three Twilio Fund alumni firms to present at the Twilio Conference on Thursday, where they also announced their second round of financing from 500 Startups, the fund created by Dave McClure. Twilio Fund is a microfund also created by 500 Startups.

FastCall411, an intelligent sales automation and analytics company built on the Force.com platform, works with marketing and sales organizations to optimize conversion from lead generation to inside sales. As one of the first companies to use Twilio’s cloud-based telecom API integrated into Salesforce.com, FastCall411 increases sales lead conversion up to 10x and is used by the leading firms working with local SMBs, including Local.com.

In addition to the second round funding from 500 Startups, FastCall411 received an investment from noted entrepreneur and angel investor, Gerry Campbell, who said the funding is a continuation of his ongoing support of FastCall411. As former GM/SVP for AOL’s Search and Directional Media Group, Campbell knows firsthand the difficulty in selling to SMBs.

“FastCall411 is in production and revenue with meaningful strategic clients; public companies with significant inside sales forces trying to reach the SMB market,” said Campbell. “I am impressed with the team – they are reinventing phone sales automation inside the CRM. And their association with the Twilio team is smart and timely.”

FastCall411 is the vision of three-time entrepreneur, Richard Rosen, the company’s CEO, who saw a need to add efficiency to the very difficult task of selling to small businesses over the phone.

“I am honored that 500 Startups participated in our current funding round, along with other notable angel investors,” said Rosen, who will be among the speakers at TwilioCon where he will present FastCall411 sales automation and analytics powered by Twilio. “With the Twilio voice API and Salesforce.com, we’ve put the sales phone system where it needs to be: inside the CRM. FastCall411 helps sales and marketing organizations drive efficiency into their small business acquisition efforts.”

About FastCall411: FastCall411 is a sales automation and analytics company that incorporates patent-pending intelligence to qualify sales leads quickly. FastCall411 integrates into existing sales funnels (i.e., website forms, AdWords) and triggers a call to each potential lead through Salesforce.com, scoring it based on any previous inbound or outbound call to that number. The leads, once they are ranked, are distributed to the client’s sales organization, making the process highly efficient. The software also contains a self-learning system to recognize phone records that have changed numbers, been disconnected or frequently do not answer a phone.

About Twilio Fund: The Twilio Fund (www.twiliofund.com) is a microfund created by 500 Startups and launched in September 2010 to provide seed capital to startups built on the Twilio cloud communications platform. Twilio Fund has made 10 investments to date in Callyo, FastCall411, KnockKnock, Magnolia Prime, Order Mapper, Proven, Qwipd, Textaurant, Voicendo, and Volta. The microfund is managed by 500 Startups founding partner, Dave McClure, an investor with experience managing platform funds. Dave previously managed the 2009 fbFUND Rev on behalf of Facebook, Accel Partners, and Founders Fund. 500 Startups is also an investor in Twilio.


Richard Rosen
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