With all the Customer Relationship Management (CRM) platforms available today, it can be overwhelming for businesses to choose the appropriate one for their needs. We take a look at five of the best CRM companies, Salesforce vs. Hubspot vs. Outreach vs. Salesloft vs. Fastcall, to help you make the best choice for your team.
Choosing the right software will not only save your team’s time and resources but will also generate a more healthy work environment and enhance relationships between team members.
You’re behind the game if you don’t have a platform that helps you streamline communications, everyday tasks, and customer relations.
Table of Contents
What Function Do These Apps Serve?
These apps provide a unified service to enhance business communication, customer management, and sales acceleration.
Marketing, sales, customer relations, and support teams will benefit from these apps’ various innovative features.
As times are changing, technology is changing even faster; therefore, businesses need to stay up to date with the cutting-edge platforms making it easy for teams to stay ahead of the curve.
What Kinds of Businesses Can Benefit From These Tools?
From start-ups to enterprises, all businesses can benefit from these platforms.
Teams looking to streamline and increase efficiency are wasting time if they do not have one of these platforms integrated into their day-to-day operations.
Incorporating a platform into businesses built on customer relations will increase efficiency and enhance customer management.
Salesforce vs. Hubspot vs. Outreach vs. Salesloft vs. Fastcall
Salesforce
What is it?
Salesforce is a well-known customer relationship management (CRM) solution popular for its reliability in all business departments. Marketing, sales, commerce, and service teams will feel the benefit of Salesforce to optimize the management of their customers.
Salesforce offers plenty of solutions to fit the needs of your team, from sales, service, learning, and analytics. Salesforce is also known as the creator of the famous, widely utilized Slack, a messaging program for business teams.
Included features:
- Contact management
- Lead management
- Sales forecasting
- Analytics
- Mobile app
Best for:
Salesforce is great for larger companies that are looking for help throughout all of their teams. Companies that hope to integrate other products into their CRM will also benefit from Salesforce, as it connects easily with other programs.
Pros:
- Easy to use platform
- Seamless integrations
- Reliability
Cons:
- Other platforms offer more specific, developed services
- Hard to reach customer support
Price:
Salesforce offers various products, each with unique pricing; typically, pricing will vary from $50/mo to $350/mo. We recommend checking their website for more details.
Fastcall
What is it?
Companies already using Salesforce as their CRM platform find excellent efficiency and benefit from integrating Fastcall, a business communication app exclusively built for Salesforce. Customers rate Fastcall with five stars for streamlining business communications through their innovative phone system, including SMS messaging, video, and phone calls.
Fastcall benefits marketing, sales, and service teams helping to streamline their process and enhance their relationship with their customers. With innovative features including screen sharing, info management, SMS messaging, and accurate reporting, Fastcall empowers teams and saves them time.
Included features:
- Call recording
- Analytics/reporting
- Tracking and monitoring communications
- Text SMS, video, and phone
- Screen sharing
- Click-to-dial feature
Best for:
Fastcall is best for businesses looking to optimize their investment with Salesforce. Fastcall was built 100% exclusively for Salesforce; therefore, it is the best business communication platform for companies who already use Salesforce throughout their day-to-day operations.
Teams small and large benefit greatly from the ease of communication that Fastcall incorporates into their day-to-day tasks.
Pros:
- Video, SMS messaging and calling capabilities
- Seamlessly integrates with Salesforce as the #1 business communication app
- High-quality user experience
Cons:
- Only available for integration with Salesforce
Price:
Fastcall’s affordable, convenient pricing makes the platform available for businesses small and large looking to enhance their everyday business communications. Try Fastcall free for 14 days with the ability to cancel at any time. Once you’re ready to commit, find packages beginning at just $24/user/mo.
Hubspot
What is it?
The Hubspot ecosystem unites software, education, and community to enhance business growth. Users can manage everything within their business on one platform through the five “hubs” offered: marketing, sales, service, Content Management System (CMS), and operations.
One nifty aspect about Hubspot is that it offers businesses a free CRM, including features that will benefit small businesses operating on a budget.
Included features:
- Marketing hub
- Sales hub
- Service hub
- CMS hub
Best for:
Hubspot targets small businesses. With their free version, companies can test out the CRM before they commit. All teams will benefit from the ease of use Hubspot offers.
Pros:
- Offers free services
- User-friendly user interface
- Concise sales dashboard
Cons:
- Expensive pricing for small businesses just starting out
Price:
Hubspot offers different pricing for the numerous packages they offer. For the CRM package, pricing ranges from $45/mo to $4,000/mo.
Outreach
What is it?
Outreach has quickly become known as one of the fastest-growing sales intelligence and engagement platform provider. Outreach is known for combining sales engagement, conversation intelligence, revenue intelligence all in one easy-to-use, convenient platform.
Outreach focuses mainly on engaging customers and helps teams build pipelines. This platform is excellent for companies looking to improve their business development.
Included features:
- Audio/video recording
- Data/email management
- Engagement tracking
- Call recording
Best for:
Outreach succeeds in helping sales, marketing, and service teams achieve their full potential and sustainably engage with customers. It is aimed mainly at smaller businesses looking for an affordable platform.
Pros:
- Seamless integrations
- Easy to use interface
- Great for startups
Cons:
- Unreliable customer support
- Limited analytics
Price:
Outreach requires businesses to fill out a questionnaire to receive a quote that will match their needs.
Salesloft
What is it?
Salesloft offers various products, including cadence and automation, dialer and messenger, and analytics and reporting. Businesses that are looking for a platform that will integrate seamlessly should look no further than Salesloft.
Enhancing the everyday processes of both sales and marketing teams, Salesloft brings ease and efficiency back into daily tasks, ultimately saving your team valuable time and energy. Startups love Salesloft’s efficiency, and larger organizations appreciate the invaluable support and convenience of the platform.
Included features:
- Lead/pipeline management
- Workflow management
- Reporting/analytics
- Campaign management
Best for:
Salesloft is beneficial for small and large businesses looking to improve their sales and marketing teams through one platform.
Pros:
- Reliable customer support
- Multiple training options
- Included coaching insights
Cons:
- The app is not available on Android
Price:
To correctly see the pricing of Salesloft, they require businesses to request a quote. The various packages they offer range from prospect to enterprise. We recommend visiting their website for more details.
What You Need to Consider When Selecting the Right Tool for Your Business
Ensure that your business considers the six factors below before choosing the proper app to integrate into your business.
- Business size
- Budget
- Essential needs
- Integrations
- Customer support
- Teams that will be utilizing it
Conclusion
With our review of the five best platforms, Salesforce vs. Hubspot vs. Outreach vs. Salesloft vs. Fastcall, it’s clear that if you are looking to optimize operations across all your teams, it is time to invest in one of the apps above.
If you already have invested in Salesforce, get the most out of your investment by integrating the #1 business communication app Fastcall.
Customers rate Fastcall with five stars, and it has proven to be a reliable, effective business communication platform.
Check it out for yourself and get 14 days free to see why businesses choose Fastcall as their top Salesforce integration.
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